Ivan Vasilenko is a professional marketing and efficiency expert. His work positions include Deputy CEO responsible for IT strategy and development at Luding, Russia’s largest wine and liquor distributor, Advisor to the CEO of Rarus, a company that has a significant portion of the Russian market in CRM and accounting software. Ivan currently runs 13trends, a web-based service designed to give small businesses analytical tools that they otherwise couldn’t afford, and popularizes big data analytics at various conferences and meetings. Ivan received his Bachelor of Science in nuclear physics from Russia’s #1 Moscow State University. He speaks flawless English.